Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama - Oxford Studies in Digital Politics - Kreiss, Daniel (Assistant Professor of Journalism and Mass Communication, Assistant Professor of Journalism and Mass Communication, University of North Carolina-Chapel Hill) - Books - Oxford University Press Inc - 9780199782536 - August 16, 2012
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Kreiss, Daniel (Assistant Professor of Journalism and Mass Communication, Assistant Professor of Journalism and Mass Communication, University of North Carolina-Chapel Hill)
Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama - Oxford Studies in Digital Politics

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Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, andpractice that have changed the campaign game.

272 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2012
ISBN13 9780199782536
Publishers Oxford University Press Inc
Pages 246
Dimensions 239 × 163 × 18 mm   ·   564 g
Language English  

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