Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama - Oxford Studies in Digital Politics - Kreiss, Daniel (Assistant Professor of Journalism and Mass Communication, Assistant Professor of Journalism and Mass Communication, University of North Carolina-Chapel Hill) - Books - Oxford University Press Inc - 9780199936786 - August 16, 2012
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Kreiss, Daniel (Assistant Professor of Journalism and Mass Communication, Assistant Professor of Journalism and Mass Communication, University of North Carolina-Chapel Hill)
Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama - Oxford Studies in Digital Politics

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Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, andpractice that have changed the campaign game.

272 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 16, 2012
ISBN13 9780199936786
Publishers Oxford University Press Inc
Pages 248
Dimensions 156 × 234 × 16 mm   ·   334 g
Language English  

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