Advertising as Multilingual Communication - H. Kelly-Holmes - Books - Palgrave Macmillan - 9780230217065 - November 30, 2004
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H. Kelly-Holmes
Advertising as Multilingual Communication

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The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

224 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2004
ISBN13 9780230217065
Publishers Palgrave Macmillan
Pages 206
Dimensions 140 × 216 × 12 mm   ·   291 g

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