Advertising as Multilingual Communication - H. Kelly-Holmes - Books - Palgrave USA - 9781403917256 - November 30, 2004
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H. Kelly-Holmes
Advertising as Multilingual Communication 2005 edition

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The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

224 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2004
ISBN13 9781403917256
Publishers Palgrave USA
Pages 206
Dimensions 226 × 145 × 13 mm   ·   384 g

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