The Golden Age of Data: Media Analytics in Study & Practice - Electronic Media Research Series - - Books - Taylor & Francis Ltd - 9780367227913 - November 28, 2019
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The Golden Age of Data: Media Analytics in Study & Practice - Electronic Media Research Series 1st edition

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This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.

278 pages, 63 Halftones, black and white; 8 Tables, black and white; 63 Illustrations, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 28, 2019
ISBN13 9780367227913
Publishers Taylor & Francis Ltd
Pages 278
Dimensions 234 × 158 × 24 mm   ·   572 g
Language English  
Editor Grady, Don

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