Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events - Cornwell, T. Bettina (University of Oregon, USA) - Books - Taylor & Francis Ltd - 9780367343439 - March 13, 2020
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Cornwell, T. Bettina (University of Oregon, USA)
Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events 2nd edition

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This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

260 pages, 19 Line drawings, black and white; 5 Tables, black and white; 19 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 13, 2020
ISBN13 9780367343439
Publishers Taylor & Francis Ltd
Pages 274
Dimensions 242 × 160 × 19 mm   ·   552 g
Language English  

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