Influencer: The Science Behind Swaying Others - Cornwell, T. Bettina (University of Oregon, USA) - Books - Taylor & Francis Ltd - 9780367481162 - December 29, 2020
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Cornwell, T. Bettina (University of Oregon, USA)
Influencer: The Science Behind Swaying Others 1st edition

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Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

112 pages, 4 Line drawings, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 29, 2020
ISBN13 9780367481162
Publishers Taylor & Francis Ltd
Pages 118
Dimensions 150 × 220 × 20 mm   ·   400 g
Language English  

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