Influencer: The Science Behind Swaying Others - Cornwell, T. Bettina (University of Oregon, USA) - Books - Taylor & Francis Ltd - 9780367468491 - December 30, 2020
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Cornwell, T. Bettina (University of Oregon, USA)
Influencer: The Science Behind Swaying Others 1st edition

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Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

112 pages, 4 Line drawings, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2020
ISBN13 9780367468491
Publishers Taylor & Francis Ltd
Pages 118
Dimensions 228 × 152 × 11 mm   ·   208 g
Language English  

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