Ethnic Marketing: Theory, Practice and Entrepreneurship - Routledge Studies in Marketing - Pires, Guilherme (University of Newcastle, Australia) - Books - Taylor & Francis Ltd - 9780367732172 - December 18, 2020
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Ethnic Marketing: Theory, Practice and Entrepreneurship - Routledge Studies in Marketing 1st edition

Pires, Guilherme (University of Newcastle, Australia)

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Ethnic Marketing: Theory, Practice and Entrepreneurship - Routledge Studies in Marketing 1st edition

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

358 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2020
ISBN13 9780367732172
Publishers Taylor & Francis Ltd
Pages 374
Dimensions 228 × 153 × 32 mm   ·   556 g
Language English  
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