Ethnic Marketing: Theory, Practice and Entrepreneurship - Routledge Studies in Marketing - Pires, Guilherme (University of Newcastle, Australia) - Books - Taylor & Francis Ltd - 9781138210608 - December 13, 2018
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Ethnic Marketing: Theory, Practice and Entrepreneurship - Routledge Studies in Marketing 1st edition

Pires, Guilherme (University of Newcastle, Australia)

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Ethnic Marketing: Theory, Practice and Entrepreneurship - Routledge Studies in Marketing 1st edition

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

358 pages, 50 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 13, 2018
ISBN13 9781138210608
Publishers Taylor & Francis Ltd
Pages 374
Dimensions 235 × 161 × 22 mm   ·   648 g
Language English  
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