Absolute Essentials of Marketing Research - Absolute Essentials of Business and Economics - Kolb, Bonita M. (Lycoming College, USA) - Books - Taylor & Francis Ltd - 9780367760342 - October 7, 2024
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Kolb, Bonita M. (Lycoming College, USA)
Absolute Essentials of Marketing Research - Absolute Essentials of Business and Economics

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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

120 pages, 18 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2024
ISBN13 9780367760342
Publishers Taylor & Francis Ltd
Pages 120
Dimensions 140 × 215 × 9 mm   ·   170 g
Language English  

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