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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition Kolb, Bonita M. (Lycoming College, USA) 1st edition
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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Kolb, Bonita M. (Lycoming College, USA)
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
200 pages, 29 black & white tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2013 |
| ISBN13 | 9780415626972 |
| Publishers | Taylor & Francis Ltd |
| Pages | 190 |
| Dimensions | 155 × 229 × 11 mm · 300 g |
| Language | English |
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