Ethnic Marketing: Culturally sensitive theory and practice - Pires, Guilherme (University of Newcastle, Australia) - Books - Taylor & Francis Ltd - 9780415836005 - December 16, 2014
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Ethnic Marketing: Culturally sensitive theory and practice 1st edition

Pires, Guilherme (University of Newcastle, Australia)

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Ethnic Marketing: Culturally sensitive theory and practice 1st edition

This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

360 pages, 24 black & white illustrations, 42 black & white tables, 24 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2014
ISBN13 9780415836005
Publishers Taylor & Francis Ltd
Pages 364
Dimensions 157 × 242 × 26 mm   ·   718 g
Language English  
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