Communication Research Measures: A Sourcebook - Routledge Communication Series - Rebecca B. Rubin - Books - Taylor & Francis Ltd - 9780415871464 - June 9, 2009
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Rebecca B. Rubin
Communication Research Measures: A Sourcebook - Routledge Communication Series 1st edition

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This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi

326 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 9, 2009
ISBN13 9780415871464
Publishers Taylor & Francis Ltd
Pages 400
Dimensions 153 × 228 × 22 mm   ·   562 g
Language English  
Editor Palmgreen, Philip
Editor Rubin, Rebecca B.
Editor Sypher, Howard E.

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