Communication Research Measures: A Sourcebook - Routledge Communication Series - Rebecca B. Rubin - Books - Taylor & Francis Inc - 9780805852431 - May 15, 2004
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Rebecca B. Rubin
Communication Research Measures: A Sourcebook - Routledge Communication Series 1st edition

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This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi

416 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 15, 2004
ISBN13 9780805852431
Publishers Taylor & Francis Inc
Pages 416
Dimensions 152 × 229 × 26 mm   ·   930 g
Language English  
Editor Palmgreen, Philip
Editor Rubin, Rebecca B.
Editor Sypher, Howard E.

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