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Wharton on Managing Emerging Technologies GS Day
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Wharton on Managing Emerging Technologies
GS Day
An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
480 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 2000 |
| ISBN13 | 9780471361213 |
| Publishers | John Wiley & Sons Inc |
| Pages | 480 |
| Dimensions | 162 × 243 × 39 mm · 843 g |
| Language | English |
| Editor | Day, George S. |
| Editor | Schoemaker, Paul J. H. |
