Wharton on Managing Emerging Technologies - GS Day - Books - John Wiley & Sons Inc - 9780471689393 - September 3, 2004
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GS Day
Wharton on Managing Emerging Technologies

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An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

480 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2004
ISBN13 9780471689393
Publishers John Wiley & Sons Inc
Pages 480
Dimensions 159 × 235 × 25 mm   ·   712 g
Language English  
Editor Day, George S.
Editor Schoemaker, Paul J. H.

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