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Wharton on Dynamic Competitive Strategy GS Day
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Wharton on Dynamic Competitive Strategy
GS Day
This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
480 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 13, 2004 |
| ISBN13 | 9780471689577 |
| Publishers | John Wiley & Sons Inc |
| Pages | 480 |
| Dimensions | 228 × 152 × 35 mm · 576 g |
| Language | English |
| Editor | Day, George S. |
| Editor | Reibstein, David J. |
