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Pricing on Purpose: Creating and Capturing Value
Baker, Ronald J. (VeraSage Institute in California, USA)
Pricing on Purpose: Creating and Capturing Value
Baker, Ronald J. (VeraSage Institute in California, USA)
--Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors. com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn.
400 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | February 17, 2006 |
ISBN13 | 9780471729808 |
Publishers | John Wiley & Sons Inc |
Pages | 400 |
Dimensions | 164 × 240 × 28 mm · 754 g |
Language | English |
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