Pricing on Purpose: Creating and Capturing Value - Baker, Ronald J. (VeraSage Institute in California, USA) - Books - John Wiley & Sons Inc - 9780471729808 - February 17, 2006
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Pricing on Purpose: Creating and Capturing Value

Baker, Ronald J. (VeraSage Institute in California, USA)

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Pricing on Purpose: Creating and Capturing Value

--Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors. com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn.

400 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 17, 2006
ISBN13 9780471729808
Publishers John Wiley & Sons Inc
Pages 400
Dimensions 164 × 240 × 28 mm   ·   754 g
Language English  
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