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The Value of Arts for Business Giovanni Schiuma
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The Value of Arts for Business
Giovanni Schiuma
Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.
304 pages, 22 b/w illus. 6 tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 19, 2011 |
| ISBN13 | 9780521769518 |
| Publishers | Cambridge University Press |
| Pages | 304 |
| Dimensions | 236 × 157 × 13 mm · 592 g |
| Language | English |
