The Value of Arts for Business - Giovanni Schiuma - Books - Cambridge University Press - 9781107412460 - September 20, 2012
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Giovanni Schiuma
The Value of Arts for Business

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Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.

314 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 20, 2012
ISBN13 9781107412460
Publishers Cambridge University Press
Pages 314
Dimensions 230 × 153 × 17 mm   ·   472 g
Language English  

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