Marketing Ethics - Foundations of Business Ethics - Brenkert, George G. (Georgetown University, USA) - Books - John Wiley and Sons Ltd - 9780631214229 - March 10, 2008
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Brenkert, George G. (Georgetown University, USA)
Marketing Ethics - Foundations of Business Ethics

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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 10, 2008
ISBN13 9780631214229
Publishers John Wiley and Sons Ltd
Pages 272
Dimensions 158 × 239 × 22 mm   ·   553 g

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