
Tell your friends about this item:
Marketing Ethics - Foundations of Business Ethics
Brenkert, George G. (Georgetown University, USA)
Marketing Ethics - Foundations of Business Ethics
Brenkert, George G. (Georgetown University, USA)
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
272 pages, black & white illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 1, 2008 |
ISBN13 | 9780631214236 |
Publishers | John Wiley and Sons Ltd |
Pages | 269 |
Dimensions | 153 × 228 × 18 mm · 420 g |