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Marketing Ethics - Foundations of Business Ethics Brenkert, George G. (Georgetown University, USA)
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Marketing Ethics - Foundations of Business Ethics
Brenkert, George G. (Georgetown University, USA)
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
272 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 1, 2008 |
| ISBN13 | 9780631214236 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 269 |
| Dimensions | 153 × 228 × 18 mm · 420 g |
