Marketing Ethics - Foundations of Business Ethics - Brenkert, George G. (Georgetown University, USA) - Books - John Wiley and Sons Ltd - 9780631214236 - February 1, 2008
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Brenkert, George G. (Georgetown University, USA)
Marketing Ethics - Foundations of Business Ethics

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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.

272 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 1, 2008
ISBN13 9780631214236
Publishers John Wiley and Sons Ltd
Pages 269
Dimensions 153 × 228 × 18 mm   ·   420 g

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