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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger 2nd edition
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.
192 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 23, 2000 |
| ISBN13 | 9780742500310 |
| Publishers | Rowman & Littlefield |
| Pages | 192 |
| Dimensions | 152 × 224 × 10 mm · 258 g |
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