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The Complete Marketer: 60 Essential Concepts for Marketing Excellence Malcolm McDonald
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The Complete Marketer: 60 Essential Concepts for Marketing Excellence
Malcolm McDonald
Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.
336 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 3, 2013 |
| ISBN13 | 9780749466763 |
| Publishers | Kogan Page Ltd |
| Pages | 336 |
| Dimensions | 167 × 235 × 22 mm · 503 g |
| Language | English |
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