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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy 2 Revised edition
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Malcolm McDonald
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
192 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 3, 2016 |
| ISBN13 | 9780749478216 |
| Publishers | Kogan Page Ltd |
| Pages | 192 |
| Dimensions | 165 × 238 × 11 mm · 310 g |
| Language | English |
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