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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness Malcolm McDonald 2 Revised edition
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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
Malcolm McDonald
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
328 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2014 |
| ISBN13 | 9780749468972 |
| Publishers | Kogan Page Ltd |
| Pages | 328 |
| Dimensions | 170 × 241 × 19 mm · 576 g |
| Language | English |
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