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Auto Brand: Building Successful Car Brands for the Future
Parment, Anders, Ph.D.
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Auto Brand: Building Successful Car Brands for the Future
Parment, Anders, Ph.D.
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
264 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 3, 2014 |
| ISBN13 | 9780749469290 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 229 × 151 × 15 mm · 404 g |
| Language | English |
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