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Auto Brand: Building Successful Car Brands for the Future Parment, Anders, Ph.D. Re-issue edition
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Auto Brand: Building Successful Car Brands for the Future
Parment, Anders, Ph.D.
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 3, 2015 |
| ISBN13 | 9780749476427 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 163 × 243 × 20 mm · 528 g |
| Language | English |
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