Management and Marketing of Services - Peter Mudie - Books - Taylor & Francis Ltd - 9780750635943 - June 30, 1999
In case cover and title do not match, the title is correct

Peter Mudie
Management and Marketing of Services 2nd edition

Price
Íkr 10,149
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 14 - 28
Get notified about new Peter Mudie releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 1999
ISBN13 9780750635943
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 156 × 233 × 19 mm   ·   508 g
Language English  

More by Peter Mudie

Show all

More from the same publisher

See all of Peter Mudie ( e.g. Paperback Book and Hardcover Book )