Innovation in Marketing - Peter Doyle - Books - Taylor & Francis Ltd - 9780750641210 - November 10, 1998
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Peter Doyle
Innovation in Marketing 1st edition

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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 10, 1998
ISBN13 9780750641210
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 234 × 157 × 16 mm   ·   370 g
Language English  
Editor Bridgewater, Susan
Editor Doyle, Peter

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