Innovation in Marketing - Peter Doyle - Books - Taylor & Francis Ltd - 9781138441071 - July 28, 2017
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Peter Doyle
Innovation in Marketing 1st edition

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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2017
ISBN13 9781138441071
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 150 × 220 × 20 mm   ·   600 g
Language English  
Editor Bridgewater, Susan
Editor Doyle, Peter

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