Improving the Performance of Sponsorship - Kolah, Ardi (Henley Business School, UK) - Books - Taylor & Francis Ltd - 9780750655378 - February 8, 2006
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Kolah, Ardi (Henley Business School, UK)
Improving the Performance of Sponsorship 1st edition

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Improving the Performance of Sponsorship aims to provide a complete overview of the general principles of sponsorship to senior managers and marketers. It is also be one of the first viable upper level specialist texts for the teaching of sponsorship.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 8, 2006
Original release date 2028
ISBN13 9780750655378
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 150 × 220 × 20 mm   ·   490 g   (Weight (estimated))
Language English  

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