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Critical Marketing Pauline Maclaran 1st edition
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Critical Marketing
Pauline Maclaran
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
288 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 31, 2007 |
| ISBN13 | 9780750680660 |
| Publishers | Taylor & Francis Ltd |
| Pages | 256 |
| Dimensions | 158 × 233 × 15 mm · 432 g |
| Language | English |
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