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The SAGE Handbook of Marketing Theory
Pauline Maclaran
The SAGE Handbook of Marketing Theory
Pauline Maclaran
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
544 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | March 25, 2013 |
ISBN13 | 9781446270516 |
Publishers | Sage Publications Ltd |
Pages | 544 |
Dimensions | 175 × 244 × 28 mm · 974 g |
Language | English |
Editor | Maclaran, Pauline |
Editor | Saren, Michael |
Editor | Stern, Barbara |
Editor | Tadajewski, Mark |
See all of Pauline Maclaran ( e.g. Paperback Book and Hardcover Book )