Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789009616 - January 31, 2000
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Erdener Kaynak
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS 1st edition

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Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru

236 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2000
ISBN13 9780789009616
Publishers Taylor & Francis Inc
Pages 232
Dimensions 156 × 216 × 9 mm   ·   590 g
Language English  

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