New Product Development: Successful Innovation in the Marketplace - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789015662 - December 12, 2002
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Erdener Kaynak
New Product Development: Successful Innovation in the Marketplace 1st edition

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Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e

248 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 12, 2002
ISBN13 9780789015662
Publishers Taylor & Francis Inc
Pages 248
Dimensions 150 × 220 × 20 mm   ·   521 g
Language English  

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