International Retailing Plans and Strategies in Asia - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789028884 - July 5, 2005
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Erdener Kaynak
International Retailing Plans and Strategies in Asia

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Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

222 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 5, 2005
ISBN13 9780789028884
Publishers Taylor & Francis Inc
Pages 218
Dimensions 152 × 229 × 20 mm   ·   498 g
Language English  

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