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Service Management and Marketing Principles: Competing in the Service Economy Jay Kandampully
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Service Management and Marketing Principles: Competing in the Service Economy
Jay Kandampully
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
188 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 7, 2024 |
| ISBN13 | 9781032749655 |
| Publishers | Taylor & Francis Ltd |
| Pages | 234 |
| Dimensions | 155 × 231 × 16 mm · 374 g |
| Language | English |
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