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Z.e.r.o.: Zero Paid Media as the New Marketing Model Joseph Jaffe
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Z.e.r.o.: Zero Paid Media as the New Marketing Model
Joseph Jaffe
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero.
288 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 7, 2013 |
| ISBN13 | 9781118801154 |
| Publishers | John Wiley & Sons Inc |
| Pages | 288 |
| Dimensions | 234 × 153 × 24 mm · 485 g |
| Language | English |
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