Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia - M. Roll - Books - Palgrave Macmillan - 9781137359162 - July 7, 2015
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M. Roll
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia 2nd ed. 2015 edition

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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 2015
ISBN13 9781137359162
Publishers Palgrave Macmillan
Pages 339
Dimensions 147 × 221 × 26 mm   ·   558 g

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