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Asian Brand Strategy: How Asia Builds Strong Brands M. Roll 2006 edition
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Asian Brand Strategy: How Asia Builds Strong Brands
M. Roll
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
254 pages, XVIII, 254 p.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 17, 2005 |
| ISBN13 | 9781403992796 |
| Publishers | Palgrave USA |
| Pages | 254 |
| Dimensions | 235 × 159 × 24 mm · 603 g |
| Language | English |
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