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Digital Advertising Andrew John McStay 2nd ed. 2017 edition
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Digital Advertising
Andrew John McStay
This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising.
232 pages, 11 black & white halftones
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 14, 2016 |
| ISBN13 | 9781137494337 |
| Publishers | Macmillan Education UK |
| Pages | 224 |
| Dimensions | 156 × 234 × 14 mm · 503 g |
| Language | English |
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