Marketing Financial Services - Mike Wright - Books - Taylor & Francis Ltd - 9781138150034 - August 18, 2016
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Mike Wright
Marketing Financial Services 2nd edition

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

420 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 18, 2016
ISBN13 9781138150034
Publishers Taylor & Francis Ltd
Pages 420
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Ennew, Christine

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