Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research - Bertil Hulten - Books - Taylor & Francis Ltd - 9781138340053 - August 6, 2018
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Bertil Hulten
Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research 1st edition

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

404 pages, 32 Line drawings, black and white; 15 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 6, 2018
ISBN13 9781138340053
Publishers Taylor & Francis Ltd
Pages 404
Dimensions 228 × 151 × 40 mm   ·   594 g
Language English  

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