Critical Marketing - Pauline Maclaran - Books - Taylor & Francis Ltd - 9781138441194 - November 20, 2017
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Pauline Maclaran
Critical Marketing 1st edition

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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2017
ISBN13 9781138441194
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 150 × 220 × 20 mm   ·   680 g
Language English  

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