Management and Marketing of Services - Peter Mudie - Books - Taylor & Francis Ltd - 9781138466814 - September 11, 2017
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Peter Mudie
Management and Marketing of Services 2nd edition

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Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 11, 2017
ISBN13 9781138466814
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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