Tell your friends about this item:
Marketing Management: European Edition Philip Kotler 4th edition
Do you have a profile? Log in
Get notified about new Philip Kotler releases
Our customers say:
Add to your iMusic wish list
Marketing Management: European Edition
Philip Kotler
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
840 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 11, 2019 |
| ISBN13 | 9781292248448 |
| Publishers | Pearson Education Limited |
| Pages | 840 |
| Dimensions | 215 × 280 × 30 mm · 1.94 kg |
| Language | English |
More by Philip Kotler
Show all![Cover for Philip Kotler · B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence (Hardcover Book) [Second Edition 2025 edition] (2025)](https://imusic.b-cdn.net/images/item/original/646/9783031946646.jpg?philip-kotler-2025-b2b-brand-management-incorporating-performance-branding-transformative-marketing-and-artificial-intelligence-hardcover-book&class=scaled&v=1751914867)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Hardcover Book) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-hardcover-book&class=scaled&v=1443648873)
More from the same publisher
See all of Philip Kotler ( e.g. Paperback Book , Hardcover Book , Book , CD and Loose-leaf )