Sales Force Design For Strategic Advantage - A. Zoltners - Books - Palgrave Macmillan - 9781349508495 - 2004
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A. Zoltners
Sales Force Design For Strategic Advantage 1st ed. 2004 edition

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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

399 pages, XIX, 399 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2004
ISBN13 9781349508495
Publishers Palgrave Macmillan
Pages 399
Dimensions 234 × 157 × 29 mm   ·   616 g
Language English  

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