Sales Force Design For Strategic Advantage - A. Zoltners - Books - Palgrave USA - 9781403903051 - June 25, 2004
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A. Zoltners
Sales Force Design For Strategic Advantage 2004 edition

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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

300 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 25, 2004
ISBN13 9781403903051
Publishers Palgrave USA
Pages 399
Dimensions 162 × 242 × 28 mm   ·   730 g
Language English  

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